NMAG Privacy Policy

Welcome to NMAG online services, provided by NMAG Operations Limited (for the purposes of this policy referred to as “NMAG”, “we” “our”and “us”).

Your privacy is important to us. This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit NMAG.co.uk (the “Website”), and all and any related sites, apps, widgets, data, tools, software, APIs and other services provided by NMAG (the “Services”).

This Privacy Policy explains the following:

By using the Website and/or any of the Services, and in particular by registering as a member of NMAG, you consent to the use of your personal information as set out in this Privacy Policy. Please read this Privacy Policy thoroughly, and make sure you are content with the way we use and disclosure of your personal information.If you do not agree to any of the provisions of this Privacy Policy, please do not use the Website or any of the Services. You may contact us with any questions that you may have at privacy@NMAG.co.uk

Please note that this Privacy Policy applies only to the Website and any Services that we offer. When using the Website and Service, you may encounter links to other websites, services, or tools that allow you to share your information with other websites and services. NMAG is not responsible for the privacy practices and policies of these other websites and services and we ask that you read and review the privacy policies of any of these websites or services before associating your NMAG membership or sharing any personal information.

Our principles

Ours is a simple approach to data protection and privacy summarised as follows:

We believe in full and transparent disclosure

This Privacy Policy is intended to give you full transparency with regard to our data protection practices. If you are not clear about any element of this Privacy Policy, please feel free to e-mail us at privacy@NMAG.co.uk

We use your data where permitted to help us campaign and lobby

NMAG needs to generate revenue in order to fund our lobbying and campaigning activities. We also contribute money into our associated legal fund the Motorists’ Legal Challenge Fund

Information that we collect about you

We collect your personal information from various sources:

Information that you provide

As a visitor to the Website you do not have to join NMAG or provide any personal information. However, in order to access certain sections of the Website you may be required to register for an NMAG membership which will require you to provide us with some personal information:

  • Necessary Information: When you register as any kind of NMAG member, you will need to tell us your e-mail address and choose a password. Additionally, if you enter into any other contractual agreement with us (in general these will be, but not exclusively, products and services that we may from time to time make available), it will also be necessary to tell us your real name, address and payment verification information.
  • Member Profile Information: After you register as any kind of NMAG member, we will invite you to provide more detailed profile information.  Provision of this information is entirely at your discretion.  Your profile information is valuable to us and the creation of a database of NMAG supporters, which includes information such as age, car ownership, ethnicity, interests, media consumption and location will greatly assist with our campaigning and lobbying activities.
  • Correspondence Information: You will provide certain personal information if you contact us by e-mail, use any forms on the Website, or contact us by mail, fax or any other offline means.
  • Survey Information: From time to time we may run surveys on the Website.  Your response to these surveys is valuable to us and generally your response information will be stored with the other membership and profile information that we hold about you.  Alternatively, we may on certain occasions enable you to respond to surveys anonymously.
  • Petition Information: An important part of NMAG’s role is to compile petitions demonstrating the public’s strength of feeling on certain issues.  When you digitally or physically sign our petitions, you will be required to provide your name and at least a partial postcode.

Automatically-collected Information

When you visit the Website certain information will be automatically collected. More detail is given in the Cookies and other Analytic Technology section below. This information includes:

  • the site that you accessed immediately prior to visiting the Website
  • the Internet Protocol (IP) address of the computer or other device which you use to access the Website – from this IP address it may be possible to identify the country, region or town from where you are accessing the Website
  • the specific actions that you take on the Website including the pages that you visit or searches that you perform
  • any search terms that you may enter in the search box on the Website
  • your type of browser and operating system
  • the type of device that you use to access the Website, for example, whether it is a personal computer or a mobile device
  • the time that you visit the Website, how frequently you visit and the time that you spend on the Website
  • information collected through Cookies and other Analytic Technology, as described below
  • information about how you interact to e-mail messages, including whether the e-mail was opened, forwarded or clicked on.

How we use your personal information

The information that we collect about you is used as follows:

  • Your e-mail address and password are used to identify you when you log into the Website.
  • Any additional information that you provide as part of your profile, such as your real name, (but not your e-mail address), will be used to allow us to analyse and understand the overall profile of our membership and on an aggregated and anonymised basis, as part of our campaigning and lobbying activities, including, but not exclusively, in our communications with press and media.
  • Your e-mail address will be used to send you newsletters and other general communications unless you opt out of these items on receipt. We may also e-mail you with regards to your membership of NMAG.

Your information is also used generally for the following purposes:

  • To facilitate and manage your NMAG membership, and allow you to access the Website and use those Services that from time to time you may request.
  • To ask you to participate in surveys and petitions, and to conduct those surveys and petitions and to evaluate the results of those surveys and petitions in which you choose to participate.
  • To analyse Website usage, and the profiles of people who visit the Website and use the Services, in order to improve NMAG.
  • To answer any query or comment about the Website that you may submit.
  • To adapt the Website and your interaction with it in such a manner that customizes your experience of the Website
  • To customize e-mails, newsletters and any other communications that we send you from time to time.
  • To prevent any use of the Website that breaches our Terms and Conditions of Use or is or may be in breach of any applicable law
  • For any other reasons, but only on the understanding that we will previously have explained what we intend to do with your information and sought and gained you approval so to do.

Sharing of your personal information

Except as described here, your personal information with not be shared with any third parties. On some occasions, we may need to share some of the personal information we collect about you or that you have provided to us – these circumstances are as follows:

  • With your consent: In certain circumstances we will disclose your personal information if you have explicitly agreed that we may do so. In particular, we will disclose personal information where you have elected to connect your NMAG membership to other social networks, or are prepared to have you queries, questions, experiences, observations, actions etc published on any of our connected and related fora and communities (for example the Consumer Action Group (CAG)).Additionally, we may, where you have consented for us so to do, allow third party partner organisations to access your personal information for their marketing purposes. This will be done in a controlled and carefully selected fashion and we encourage members to consent to this activity as it will be a crucial part of our raising of revenues with which to effectively lobby and sponsor critical legal actions.
  • Service Providers: We may use certain reputable third parties, (who may be located outside of the European Economic Area), to assist us with certain technical and specialised services related to the Website. If it is necessary for these third parties to have access to any personal information about you, we will require these third parties to have in place suitable organisational and technical security measures to ensure that whilst in their possession, your personal information is not revealed to any other party. We will also ensure that any such third party only holds your personal information for the minimum time necessary in order to perform the task or tasks that we have given them.
  • As statistical data: We may aggregate your personal information with similar information about other Website users to create statistical data regarding the Website and its use. This data may then be shared with third parties, publicised generally and/or used in our campaigning and lobbying activities. None of this information would include any e-mail addresses, other contact information, or anything else that could be used to identify you on or off-line.
  • If required by law:If any applicable law requires us to, or if we genuinely believe in good faith that a law requires us to, we will disclose your personal data to such parties as are, or we believe are entitled to receive it. This may be in response to a court order, a summons or other lawful demand or request.
  • To protect our interests: We reserve the right to disclose your personal information if we believe that this is necessary for us to protect or defend our legitimate rights and interests, or those of our users, our employees, our directors or shareholders, and/or to ensure the safety and security of the Website and NMAG.
  • If our business is being merged with another, sold or becomes insolvent: We may disclose your personal information to any person or company with a legitimate interest in the event that the business is acquired or substantially acquired, or merges with another business or businesses, or in the event of our insolvency.

We use cookies to help provide you with an efficient and worthwhile experience of our Website and to enable the use of computer technology to effectively integrate your visit to our Website with our partner organisations and websites. Cookies are small text files that are placed on your computer by websites that you visit. These text files can recognised by these websites and help to identify you when you return to a website or transfer to a partner website. Cookies are classified as “persistent” or “session” cookies. Persistent cookies will remain on your computer after you have gone offline, session cookies on the other hand are deleted as soon as you close your web browser.

In addition to our own cookies, other reputable companies that we work with may also drop cookies from our Website:

Google analytics

Google Analytics is a web analytics service from Google, Inc. Google Analytics uses cookies to help us analyze how users use the Website. The information generated by the cookie about your use of the Website (including your truncated IP address) is transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your, and other users’, use of the Website, compiling reports for us on website activity and providing other services relating to website activity and Internet usage. Please note that Google only receives your truncated IP address. This is sufficient for Google to identify (approximately) the country where you are when you visit the Website, but not sufficient to identify you, or your computer or other device, individually. You can find more information on Google Analytics here, including a link toGoogle’s privacy policy.

You may opt-out of this use of cookies by setting your browser security options to dis-allow or limit the use of cookies. You may experience reduced functionality on our (and other’s) Website if you do this.

For more information about cookies, their functions and to see what cookies have been set and how to use your own browser settings to control the use of cookies on your device please visit the Information Commissioner’s Office recommended website http://www.allaboutcookies.org.

User choice and consent

We have endeavoured to provide you with clear and comprehensive information about our use of cookies and other analytic technologies. Your on-going use the Website without blocking or disabling these technologies will be taken as your consent to our use, in keeping with this Privacy Policy, of personal information that we may collect through the use of these technologies.

You do not have to provide us with any information in order to visit the Website, although certain sections may only be accessible after you have completed membership registration. Some information (as described above) will be automatically collected as a result of your visit.

E-mail preferences

You may unsubscribe from e-mail newsletters and notifications (other than essential membership notifications) at any time by clicking on the link at the end of each e-mail.


The settings on your browser can be used to control what cookies are placed on your computer or other device. However, you should be aware that cookies are important to the proper functioning of the Website and play an important role in helping us to most effectively campaign and lobby on motorists’ behalf.

You may if you wish opt-out of being tracked by Google Analytics on the Website and on other websites by visitng http://tools.google.com/dlpage/gaoptout and downloading the appropriate Google browser plug-in.

Third parties

Please note that this Privacy Policy does not apply to the sites of apps of any third party sites and we cannot control the activities of those sites or apps. We advise you to read the privacy policies of those sites or apps before sharing your information with any of these third party sites or apps.

NMAG’s Motoring Forum provided in association with CAG

NMAG’s motoring forum is provided in association with the Consumer Action Group (CAG).

You may visit this forum, read and search its contents without any registration, however, in order to post on the motoring forum, you will have to complete a separate CAG registration process.  The NMAG / CAG Motoring forum is a separate website from the NMAG Website and has its own Privacy Policy which you are encouraged to read.

From time to time, NMAG may seek to publish the details of issues or incidents that you may have disclosed to us, on the NMAG / CAG motoring Forum.  If this is done, it will only be either a) with you express consent or b) on an anonymised basis such that there will be no possibility of your identification or association with the information so published.

Access to your data

If you wish to access, change or delete any of the personal information that we hold about you, or if you do not agree to the processing of any information that we hold about you, please contact us at privacy@NMAG.co.uk, or the address provided below. Requests to access information under the Data Access provisions of the Data Protection Act 1998 will need to be made in writing and accompanied with a cheque for £5 to cover administration costs.

If you ask us to end your membership, we will do so as quickly as possible, but we reserve the right to retain some of your personal information in order to comply with our legal obligations, or where we have a legitimate reason for so doing.

International data transfer

NMAG is based in the UK, and your personal information that we collect, store, use and share is treated in accordance with UK law. However, from time to time, it may be necessary for us to transfer your personal data to other territories. We will only do this either where the data protection and privacy laws in those territories are at least as protective of your rights as in the UK or otherwise, where the person or entity with whom your data is shared has given a written undertaking to treat your data as if UK laws applied and has warranted that their information assurance policies and procedures are sufficient to guarantee this commitment.


As a motorists’ group, NMAG is not intended for use by children. No membership registrations will be accepted from anyone who declares to be, or we have good reason to believe is under the age of 17. We do not wittingly collect personal information from anyone who is under the age of 17. If we become aware that we have collected personal data from a person under the age of 17, this information will be deleted as quickly as possible. Please notify us immediately if you believe that we have collected such information at privacy@NMAG.co.uk.

Changes and revisions to this Privacy Policy

From time to time we may update this Privacy Policy, and when this happens we will also revise the Effective Date as shown below. Changes to this Privacy Policy will always be shown here so that NMAG users are always aware of what information we collect, and how we may use and share that information. Please check back here periodically to ensure that you are up to date with any changes to our Privacy Policy. Significant changes to our Privacy Policy will be communicated to the current e-mail address of registered members and / or by posting a notification of the change on the Website.


If there are any elements of this Privacy Policy about which you are unclear or you require further general information about the information that we collect about you and how we use it, please contact us by e-mail at privacy@NMAG.co.uk.

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